Upfinity — Company Data for Market Research

Upfinity applies machine learning to company information from public sources. It helps build relevant sets of competitors, prospective customers, and potential partners.

The approach combines text processing, identification of company characteristics, and structured output. The resulting information can support marketing research and the assessment of new markets.

The project connects information collection, interpretation, and presentation in a form people can use. Source quality, selection criteria, and the ability to refine a set of results are important parts of this type of system.